Farm Sanctuary's annual Walk for Farm Animals is a critical outreach and fundraising event. Educating the public through this national event puts farm animal issues in the spotlight and raises funds for farm animal rescue and protection campaigns. Dozens of Walks are held throughout the country every fall and each new Walk means more farm animals are saved. If you are interested in coordinating a Walk for Farm Animals in your area, please contact the national Walk coordinator at walk@farmsanctuary.org or 607-583-2225 ext. 229.

Overview of Walk for Farm Animals Responsibilities

Local Walk Coordinator Responsibilities

• Select a start time, date and location for your walk.
• Secure any necessary permits for your location.
• Help publicize the event by distributing fliers and spreading the word.
• Help recruit walkers by approaching activists in your area.
• Answer e-mails and phone calls from potential walkers in a timely manner.
• Distribute walker packets to people interested in joining your walk.
• Collect registration forms and fees and submit orders for Walk t-shirts to Farm Sanctuary.
• Recruit volunteers to help the day of the Walk.
• Set up a registration table to register walkers on the day of the event.
• Distribute t-shirts to walkers on the day of the event.
• Set up a literature table to educate people on the day of the Walk.
• Collect donations from walkers and mail them to Farm Sanctuary within one week of the Walk.

Farm Sanctuary Responsibilities

• Set up a city specific Walk e-mail account, such as la@walkforfarmanimals.org in order to protect your privacy.
• Create a Web page on our Web site, www.walkforfarmanimals.org, for each Walk, including details on your local event.
• Provide certificates of insurance for your event.
• Submit community calendar listings and press releases to your local media.
• Design and print a flier for distributing and posting in your local area.
• Send a mailing to Farm Sanctuary members promoting your Walk (Walks must be scheduled by July 1 in order to receive a listing in this mailing).
• Send an e-mail notice to our members about your event.
• Provide materials for your literature table and for walkers to distribute to the public during the Walk.
• Provide message signs for walkers to carry during the Walk.
• Mail incentive prizes directly to the walkers after the Walk.
• Mail thank you letters to all walkers and donors.
• Have, on call, national Walk coordinators to answer any questions and help with suggestions.

Suggested Timeline for Organizing a Walk for Farm Animals

• Now: Fill out the “Contact” portion of the Coordinator Information Sheet and return it to Farm Sanctuary so that we can begin promoting your walk.
• ASAP: Select date, time and location of your event.
• Early July: You will receive walker packets and customized Walk fliers from Farm Sanctuary.
• Three months prior: Start distributing fliers and donation forms to interested individuals.
• Two to three months prior: Contact local animal-friendly/vegetarian organizations to list the Walk in newsletters and announce at meetings.
• One to two months prior: Post Walk fliers in your area.
• One month prior: Let us know the total number of pre-registered walkers, as well as their t-shirt sizes.
• Two to three weeks prior: You will receive your t-shirts, a Walk banner and message signs.
• One week prior: Visit Walk site to check for construction, detours, etc.
• One week after: Mail donations and registration fees to Farm Sanctuary’s national office.

Farm Sanctuary · P.O. Box 150 · Watkins Glen, NY 14891
Phone: 607-583-2225 ext 229 · Fax: 607-583-2041
walk@farmsanctuary.org